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Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy
by Marshall Phelps, David Kline
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Burning the Ships Transforming Your Companys Culture But do not kid yourself in an era of evercommoditizing supply and distribution IP is the essential fabric out of which your competitive advantage will be fashioned Burning the Ships gives you an insiders look into how this engine of economic returns operates and what you can do to maintain it Burning the Ships Transforming Your Companys Culture Burning the Ships Transforming Your Companys Culture Through Intellectual Property Strategy Read an Excerpt Chapter PDF Table of Contents PDF Index PDF Burning the Ships Transforming Your Companys Culture Through Intellectual Property Strategy Marshall Phelps David Kline ISBN 9780470432150 April 2009 208 Pages EBook £1199 Burning the Ships Transforming Your Companys Culture Now in paperback the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelpss remarkable eyewitness story offers lessons for any executive struggling with todays innovation and intellectual property challenges Burning the Ships offers Burning the Ships Transforming Your Company s Culture Read Burning the Ships Transforming Your Company s Culture Through Intellectual Property READbookBurning the Ships Transforming Your Companys Most popular Burning the Ships Transforming Your Companys Culture Through Intellectual Property Burning the Ships Transforming Your Companys Culture Now in paperback the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelpss remarkable eyewitness story offers lessons for any executive struggling with todays innovation and intellectual property challenges Burning the Ships offers Phelpss dramatic behindthescenes account of how he overcame internal resistance and got Burning the Ships Transforming Your Companys Culture Burning The Ships will show you not only how to lighten the load of your own baggage by radically rethinking your historical approach to Intellectual Property but also how to build valuable new business relationships through collaboration Download PDF Burning the Ships Transforming Your Company Well as reading a book Burning The Ships Transforming Your Companys Culture Through Intellectual Property Strategy By Marshall Phelps David Kline occasionally if you need to review something for your brandnew works you will really feel so lightheaded of it Burning the Ships Transforming Your Companys Culture Marshall Phelps is Microsofts corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company He also works with governments other companies in the technology industry and outside institutions to broaden awareness of intellectual property issues Download Free Burning the Ships Transforming Your READ Download Free Burning the Ships Transforming Your Company s Culture Through Intellectual Property Strategy FOR KINDLE ONLINE Get now 2G…
